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Joshua Sigel

Co-founder & Chief Executive Officer

Josh is an Internationally-recognized thought leader and innovator across the food and wellness industries, from consumer products, grocery retail, hospitality, distribution, and technology industries. He has built and lead companies as CIO, COO, and CEO and is recognized for his disruptive approach and his unusual experience in early stage start-ups to large high-growth companies in nearly every discipline across food and wellness.  

Josh was most recently the COO of Innit, the first platform for the smart kitchen, leaving in 2018 to found Lasso Ventures, a first-of-its-kind venture management platform; a hybrid between a VC, private equity, and a consultancy.


He has also worked as the CIO of Natural Markets Food Group, an operator of 40 retail and restaurant locations throughout North America, as the National Vice President of IT Operations & Innovation at United Natural Foods [NASDAQ: UNFI], the largest organic and natural food distributor in North America with current total annual revenues of more than $20 billion.

Inside retail 2
Inside retail

Ecofarm, LLC